A Course in Business Communication deals primarily with the communication needs of students pursuing business management courses. The book provides in-depth knowledge of the various forms and practices of business communication which should help learners to understand the nuances of business communication and enhance their communication skills at the work place.
The book is divided into three parts—the first part presents an overview of communication, its nature, scope and significance. Negotiation and presentation skills are discussed in Chapters 2 and 3 of this section. Chapter 4 discusses the importance of meetings and how best they can be conducted. In Chapters 5and 6, which form the second part of the book, the significance and characteristics of the most important and basic skills of communication—speaking and listening are discussed. Part III which deals with written communication comprises the essentials of effective business writing. This section elaborates on the important forms of written communication, namely, letters, reports, notices and circulars, resumes, paragraphs and e-mails.
Each chapter is followed by questions to test learner comprehension. We hope that students who study this book will be able to use the knowledge effectively.
Madhulika Jha is currently Director, Amity Institute of English and Business Communication, Amity University. She has twenty-eight years of teaching experience and has taught in the Department of English, Bhagalpur University. She has specialised in linguistics and language teaching.
She conducts workshops and seminars with leading corporate houses and has been a resource person for Executive Development Programmes, Management Development Workshops, Employees Development Workshops, and Faculty Development Workshops. She also supervises M. Phil. and Ph. D. students and has published a number of books and scholarly papers. Shashi Shekhar is Senior Lecturer at Amity Institute of English and Business Communication, Amity University. He obtained his Master’s degree from Banaras Hindu University and Post Graduate Diploma in Teaching of English from theCentral Institute of English and Foreign Languages[CIEFL] and presently he is pursuing doctoral research in the area of Applied Linguistics and Language Teaching. He has been teaching in M.Phil, Post Graduate and Undergraduate programmes for over six years.