List of Abbreviations
Acknowledgements
Introduction
I. Development Communication: A Brief Outline
The Seeds
‘Development’ and ‘Communication’: Not-So-Easy Linkages
Prime Actors: The Transition Phase
II. ‘The World’ of Development Communication: Shifting Horizons
The Foundation: The Modernization Paradigm
Mainstream Development Discourse: Top-Down Symptom
The Challenges
Information Capitalism: The Motive Force
Communication Order: Beyond the Appearance
Towards Participatory Communication
III. The Inner Struggle: Changing Track, Challenging Goals
The Formative Stage
Transformation: Nuts and Bolts
Outcome of Struggle: Behaviour Change Strategies and Models
Communication for Development (C4D): The Latest Version
Beyond Models: Itemising Human Agency
Millennium Development Goals: Lost Opportunity?
IV. Media and Mediation: Towards Participatory Engagement
Why Mediation
Media and the Making of Informed Beneficiaries
Visualising the Media’s Role: The Indian Context
Ways Out: Macro-Level
Ways Out: Micro-Level
Ways Out: Macro-Micro Level
Beyond ‘Media Tropism’
V. New Technology and the Inclusive Society
Inclusive Society: The Gateway
ICT: Nothing Instantaneous About It
Networking Governance: The Indian Scenario
Technology Literacy and ICT Education: Why Not?
VI. ICT-led Premier Interventions: Under Critical Lens
Case Study I: E-Governance in Andhra Pradesh
Case Study II: E-Choupal in Maharastra
Case Study III: Village Knowledge Centres in Pondicherry
How (Not) To Do It
VII. Premier ‘Organic’ Interventions: Critical Review
‘Our Village, Our Governance’: The Community-centric Intervention
The ‘Picture Post Card Village’: The Individual-centric Intervention
VIII. Experiencing India: Problems in Search of Development Communication
The Problems
Strategisation: Elemental Form
Communications Strategy Template
Experimenting with Participatory Communication: The ‘SODIS’ in West Bengal
Conclusion: Pro-People and Pro-Active Communication—The Agenda Ahead
Constructing Good Theory: Clues
Initiating Good Practice: Hints
Select Bibliography
Index