Business Communication: Basic Concepts and Skills
J. P. Parikh, Anshu Surve, Swarnabharati and Asma Bahrainwala
180 x 240 mm
Year of Publishing
Territorial Rights
Orient BlackSwan
Business Communication: Basic Concepts and Skills deals with the basic concepts and practices of communication and their applications in the business world today. The present-day global market demands employment-ready graduates with good communication skills. The book will help prepare students to meet this important requirement for jobs in the corporate world by equipping them with the necessary knowledge and technical know-how. The book uses a learner-centred approach to encourage and promote autonomous learning. It has exercises at the end of every chapter that reinforce the most important points taken up in it and also simple classroom activities to help initiate active learning based on real-life situations. The exercises have been designed to cater to the needs of mixed-ability classrooms. Written in a simple and clear style, the book focuses on the key aspects of communication in general and business communication in particular, using examples from everyday life, photographs and graphics to aid comprehension. It includes detailed discussions on different models and types of communication, intercultural communication, the relation between self-development and communication, the SWOT analysis, presentation skills, job application letters and resumes, and interview skills. The useful range of topics it covers makes Business Communication: Basic Concepts and Skills a comprehensive textbook for students of business communication.
J P Parikh holds a PhD in English literature and a diploma in materials management. He has co-authored India in Canadian Literature.

Anshu Surve holds a PhD in English literature. She has undertaken research in the areas of communication skills and ELT and presented papers at several seminars and conferences.
Swarnabharati holds an M Phil in English and a Post Graduate Certificate in Teaching of English from EFLU, Hyderabad. Currently, she is pursuing PhD in English literature at the M. S. University of Baroda, Vadodara.

Asma Bahrainwala holds an MA in English and is a recipient of the Shakespeare Society Professor V. Y. Kantak Gold Medal. Her collection of poems titled ‘Arid Inscape’ is soon to be published.
The authors are currently teaching business English and communication at the Faculty of Commerce of the M. S. University of Baroda, Vadodara.
Section I: What is Communication?
1 The Nature and Process of Communication
2 Types of Communication
Section II: What Makes Communication Effective?
3 Characteristics of Communication
4 Resolving Barriers to Communication
5 Listening Skills
6 Intercultural Communication
Section III: Corporate Communication and Communicating through Technology
7 Formal and Informal Networks of Communication
8 E-communication
9 Presentation Skills
Section IV: Self-development and Communication
10 Nature of Attitude and its Influence on Communication
11 SWOT Analysis: Process and its Basic Components
Section V: Applying for a Job
12 Writing Job Application Letters and Resumes
13 Job Interviews
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