In India, the English-language media is considered the  ‘national media’, while vernacular media remains ‘regional ‘.  However, from the 1980s onwards, demographic  changes and growth in literacy in the Hindi heartland broadened the market for  Hindi newspapers. 
    In this book, well-known journalist  Mrinal Pande takes us through the history of Hindi-language journalism in India. She discusses
    - its early days  as nationalist newspapers in the colonial period;
- its subservience  to the English print media in the early decades of independence;
- the fillip it  received in the post-Emergency 1980s when an inclusive Hindi, propped up by  regional dialects, became the best vehicle for furthering Indian democracy.
The  author also focuses on the current digitisation of all media, the increasing  influence of social media platforms, and heavy reliance on advertisements. 
  Examining  the close connections  between politics, the corporates, and newspaper/news channels, the book asks: Can editorials continue to care for individual rights and local cultures,  given their proximity to political and corporate lobbyists? How far will our  Constitution-given freedom of information and speech stretch if media laws are  amended?