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Global Electronic Commerce: Theory and Case Studies (MIT Press)
J Christopher Westland, Theodore H K Clark
Price : ₹ 775.00  
ISBN : 978-81-7371-394-1
Language : English
Pages : 608
Binding : Paperback
Book Size : 180 x 240 mm
Year : 2001
Series :
Territorial Rights : Restricted
Imprint : No Image

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About the Book

Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology, attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.

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